ConnectHum is a global recruitment agency for tech startups who want more than just hires. The identity reflects the dynamic process of bringing together diverse spheres of professional expertise. The ConnectHum brand combines technological precision with human warmth.
This duality of tech-forwardness and humanity appears throughout the visual system: the technological colour palette and structured layout system emphasise the company’s connection to innovation-driven businesses, while the typography preserves a sense of approachability and human character.
A key part of the identity is the website: a tool for exploring the company’s capabilities and a place where potential clients and future talent can get in touch. The site’s design continues the core idea of the identity and the tension between technology and humanity, creating space for something greater to emerge.
A key part of the visual identity work was the creation of a website designed within the same identity system. The site communicates the company’s capabilities and allows potential clients to connect with the team through a dedicated contact form. The website was built on the Webflow platform.
In addition to the core identity elements (logo, colour palette and typography) a set of comprehensive guidelines was developed. These guidelines define flexible layout rules that adapt to different content sizes and levels of information density, ensuring consistency across a wide range of visual materials.
