Cherdak is Russia’s first on-demand storage service, offering a new, effortless way for people to manage the things they don’t need every day. With more than 25,000 customers, the service simplifies storage into a seamless flow: Cherdak packs and collects your items, transports them to a secure warehouse, and gives you full online access to everything you’ve stored.

As a category-defining service, Cherdak needed an identity that could build trust in a model unfamiliar to most customers. The visual language centres on a calm, confident green paired with a custom lettered logo — elements designed to signal reliability, professionalism, and a human approach to service.

Trust became the guiding principle of the brand’s communication. A dedicated photography direction was developed to show the service openly and authentically: real interactions, real items, and a transparent look at how Cherdak fits into everyday life. These images form the emotional backbone of the brand, making a new service model feel intuitive and safe.

To support the digital experience, a complementary illustration system was created for the website and app. The style is warm, clear, and approachable, reinforcing the brand’s promise of simplicity and care. Together, the photography and illustration create a visual ecosystem that feels coherent, friendly, and grounded — helping Cherdak redefine what modern storage can be.

Made in Orientir studio