Yango Deli is Yandex Lavka’s Israeli branch – launched in 2020 as the first dark-store rapid grocery delivery service in Israel, introducing a new level of speed and convenience to the local market. As the service grew, it became essential to evolve the visual identity into something that felt distinctly Israeli while remaining connected to the wider Yango ecosystem.

The refreshed identity centres around the vibrant yellow colour, which captures the brand’s energy and instantly signals its presence in the urban landscape. To strengthen its cultural relevance, a custom Hebrew typeface, Yango Headline, was developed specifically for the market. This bespoke typeface became the foundation of a new typographic system, giving the brand a clear, confident voice across every touchpoint.

Alongside the typography, a flexible layout system was introduced to ensure consistency across digital and physical communications. Together, these elements form an identity that feels both familiar and distinctly local – a brand built for the pace, character, and cultural nuances of the Israeli market.