Recraft
Brand design, Social
Recraft is an AI-powered image generation and editing platform with over 4M users. Recraft enables designers to use AI tools in a convenient, native way – just as seamlessly as any familiar design software.
In 2024–2025, I contributed to shaping the brand’s communications by experimenting with Recraft’s AI capabilities to create illustrative styles, mockups, and generative photography.
Industry
AI Generation
Design Tool
Scope
Brand Design
Social
Email templates
Email newsletters are one of a key communication channel between Recraft and its users. I designed a flexible, modular email template system that allows to adapt layouts and visuals for different audience segments and communication goals, while maintaining brand consistency.
