Yango Tech
Branding

Yango Tech is an international B2B SaaS platform born within Yandex Lavka, providing instant-delivery infrastructure to businesses around the world. With 25+ global partners and over 4 million orders supported worldwide, Yango Tech transforms the complex logistics of rapid commerce into a seamless, reliable system that businesses can trust.

The visual language centres on the tension and harmony between people and technology. Clean, precise product interfaces sit at the heart of the system, becoming the primary storytelling tool for the brand. They communicate the platform’s real value — simplicity, clarity, and the intuitive efficiency of Yango Tech’s digital products.

A unified branding architecture was developed for the company’s growing ecosystem of sub-brands. Each inherits the core visual system, creating a cohesive family of tools that feel distinct yet unmistakably connected. To support global communications, an AI-driven photobank and visual generation style were created. These assets bring to life real-world use cases across the instant-delivery pipeline: warehouse management, order processing, courier operations, and last-mile delivery. The result is a flexible, modern visual system that reflects both the technological depth and the operational reality of the service.

Industry
Foodtech
Q-commerce
SaaS
Scope
Brand Identity
Art Direction
AI Generation
Guidelines
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